Business Sponsorship

Promote your business, product, service or event on WUWM 89.7 FM - Milwaukee Public Radio.

Business support, also know as underwriting, is a tax-deductible way to support WUWM, while gaining exposure for your business or organization. View broadcast and digital media kits.

You can target your underwriting message by specific program or time of day. WUWM's underwriting team will work with you to customize a program to help your business reach its financial, marketing and philanthropic goals.

CONNECT with 100,000+ weekly inquisitive, active and loyal listeners in southeastern Wisconsin.

ENGAGE motivated decision-makers and business innovators.

DELIVER your well-crafted message - on-air or online. Reach customers, clients and partners.

WHY Sponsor WUWM?

  • Generate Awareness for Your Business
    Underwriting messages achieve name recognition among professionals and business leaders.
  • Create Customer Loyalty
    Messages are not considered intrusions. Listeners view underwriters as supporters and partners. Investing in WUWM sponsorships can deliver results for your business.
  • Support a Valuable Community Resource
    Each time your support is acknowledged on WUWM, your business joins the shared commitment of thousands of individual contributors as well as other distinguished businesses and non-profit organizations.


Underwriter Payment

Join other businesses and non-profit organizations that are already part of the WUWM family. View broadcast and digital media kits. To request a needs analysis, price quote or talk to an Underwriting Representative, call 414-270-1138 or complete this form.