Given that it is election season, there is a particular bit of audio we’ve all heard dozens, if not hundreds of times. “I’m candidate X, and I approved this message.”
So we at Marketplace wondered — when exactly why did “approving a message” become a thing?
Personally, I physically cringe every time I hear that ubiquitous phrase pop up on TV or radio. It just seems obvious, and more than a little bit dorky.
Turns out there is a good reason for forcing candidates to add the disclaimers, and that reason is accountability.