What do you call someone who runs a successful business that aims to make the world a better place? A CEO with a conscience? A do-good bottom-liner?
At the Skoll World Forum this week in Oxford, England, the preferred term is social entrepreneur. In fact, the conference is completely devoted to the idea — and promoting its rising stars.
Young entrepreneurs are invited to join veterans for workshops, talks and confabs. Awards are given for "social entrepreneurship."