Shankar Vedantam

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Authenticity is a trait we all prize. We all want the real thing - whether that thing is a designer purse, or a loving relationship.

But the two stories you'll hear today raise profound questions about authenticity and nature of human belief: If you believe something is real, if you can fall in love with someone or stand in awe of a painting, is it possible that it doesn't actually matter whether the object of your affection is fake?

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So new research suggests that you can tell a lot about people by the way they talk. In particular, there's a difference between people who ask questions and people who do not. Our own Rachel Martin asked some questions of NPR's Shankar Vedantam.

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Have you ever had a bad day at school or work or an awful commute home and then taken out your bad mood on a colleague or even your spouse? I'm going to bet you have. How's that?

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When a baby is born, one of the first questions people ask the parents is this: "What is it?"

"Gender is unquestionably the most salient feature of a person's identity," says Lise Eliot, a professor of neuroscience at Rosalind Franklin University in Chicago. "That's the first thing we notice about someone and it is certainly the first characteristic infants learn to discriminate."

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In the aftermath of the Las Vegas shooting, inevitably everyone turns to the question of why - why would someone do something so horrific? President Trump was asked this very question right before he boarded Marine One. And here's what he said.

Expectant parents often daydream about their children's future. What sports will they play in school? Will they become musicians, or scientists?

Royce and Jessica James had big dreams for their baby, too. But when an ultrasound revealed they were having a daughter, Jessica began to worry about how gender stereotypes would affect their child.

Many companies are investing money in social media to advertise new products. But they could be paying a hidden price for those ads.

Read more:

Wang, Shuting and Greenwood, Brad N. and Pavlou, Paul A., Tempting Fate: Social Media Posts by Firms, Customer Purchases, and the Loss of Followers (July 10, 2017). Fox School of Business Research Paper No. 17-022.

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SHANKAR VEDANTAM, HOST:

This HIDDEN BRAIN. I'm Shankar Vedantam. For many years, tech companies have been really good at innovation and making money. What they've been less good at is in hiring and keeping a diverse workforce.

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