Updated at 12:17 p.m. ET

In a move that puts California on a collision course with the NCAA, Gov. Gavin Newsom has signed a bill effectively allowing college athletes in the state to earn compensation for the use of their likeness, sign endorsement deals and hire agents to represent them.

The governor signed the measure in a segment released Monday by Uninterrupted, a sports programming company co-founded by LeBron James.

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Until 2018, there was a federal ban on commercial sports gambling. But that changed with a Supreme Court ruling last year, legalizing it.

Because of state constitutions, sports betting is still not legal in many states, including Wisconsin. But the potential repercussions would impact sports fans throughout the country. Historically, gambling has had a corrosive effect on the spirit of competition, creating financial incentives for fixing games. A famous example of this issue came in the early 20th century, in what is now known as the "Black Sox Scandal." 

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This year marks the Green Bay Packers' 100th season.

With a century of Packers football in the can, a new coach at the helm, and a fresh season about to begin, it’s the perfect time to look back at the team’s rich history.

Drew Olson has covered the Packers for decades. Along with co-author Jason Wilde, Olson compiled a list of the team’s most significant moments in his new book, The Big 50: Men and Moments That Made The Green Bay Packers.

Death Defying: The Art Of BMX Stunts

Jul 26, 2019
Nitro Circus

Loop de loops 25 feet high. Guys flying through the air on bikes with no brakes. Death defying tricks done on bikes that look like they couldn’t hold the weight of the rider. It’s Bicycle Motocross, or BMX, and it’s Micah Kranz' passion.

Chuck Quirmbach

Morris Berg — known to longtime baseball fans as Moe Berg — was a catcher who later caught secrets from enemies of the U.S. during World War II.

A documentary about Berg's life in sports, and espionage, titled, The Spy Behind Home Plate is now playing at the Oriental Theatre in Milwaukee.   

Jonathan Daniel / Getty Images Sport

We’re just about to the weekend, a time when a lot of people enjoy the chance to pop open a bag of chips and a beer or a soda, and watch their favorite team or their favorite sport, or whatever game happens to be on TV.

But as all diehard sports fans know, rooting for a team can be a double-edged sword. It was a game a few weeks ago that drove that point home to essayist and Lake Effect sports contributor Shaun Ranft:

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While Wisconsin sports fans may be reeling from the Bucks' tough loss in the Eastern Conference Finals, Lake Effect sports contributor Shaun Ranft says fans should take solace in what was an extraordinary season by all accounts.


If you’re jonesing for a sports fix with a twist, consider cricket.

For the first time in the United States, the State vs. State competition takes place at three Milwaukee parks from July 4-7. This upcoming event is thanks, in great part, to Abdur Chowdhury, professor emeritus of economics at Marquette University and president of the National Cricket League, Inc.

Chuck Quirmbach

The Milwaukee Bucks are moving on to the NBA Eastern Conference finals for the first time in 18 years. The Bucks completed their conference semi-final series against the Boston Celtics Wednesday night, with a 25-point victory before a sellout crowd at the Fiserv Forum.

The Bucks started to pull away from the Celtics just before halftime, and by late in the third quarter the nearly 18,000 fans were sensing victory. They cheered loudly.

Milwaukeean Tyrone Daniels says the Bucks are overdue for a championship.

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The Kenosha Unified School District is under fire for what the American Civil Liberties Union calls an environment of pervasive gender discrimination.

The ACLU is asking the district to take more aggressive action in response to two eye-popping incidents that occurred in 2018. It is also demanding the district act to change a school culture “in which female students are objectified and sexualized.”

Chuck Quirmbach

A sporting event that could trigger more than $125 million in spending in Wisconsin is boosting its profile. Wisconsin-born professional golfer Steve Stricker was named Wednesday as U.S. team captain for next year's Ryder Cup golf tournament at the Whistling Straits Course in Sheboygan County.

But along with the cash, could come some trash talk.

Courtesy of Robert Turner

Transitioning out of one industry and into another can be challenging, especially after multiple years on the job. For many professional athletes, by the time they retire or are forced from the game by injury or obsolescence, they have been in their sport for 20 or 30 years. For too many of them, they find it difficult financially and emotionally to adjust to life after sports. 

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You may know the beer that made Milwaukee famous, but how about the man? Reggie “Da Crusher” Lisowski was a pro-wrestler from South Milwaukee, whose career spanned from the 1950s through the 80s. His tagline, “The man who made Milwaukee famous,” was a nod to his character, which was pure Milwaukee.

Milwaukee native Chris Multerer - known professionally as Chris Curtis - made a name for himself in the world of pro-wrestling. He spent more than 25 years in the ring, competing largely in the midwest against some well-known opponents, including national names like Hulk Hogan and Jesse Ventura.

Wikimedia Commons

There are two groups of Milwaukee filmmakers premiering their films at the Sundance Film Festival this year. One of those films is a short documentary by a production company called Custom Reality Services. Filmmakers Brad Lichtenstein, Jeff Fitzsimmons and Maddy Power combined sports, social justice, history and virtual reality in their latest project.